Avon Says:: High-definition color infused with vitamin E and wheat protein. Keeps lips from feeling dry for 24 hours.
Lara Says:: High Definition color? Yes. Keep lips from feeling dry for 24 hours? No. This lipstick goes on smoothly and has a velvety texture. However, with the name Extra Lasting you would think it would oh I don’t know… be a long wearing lipstick? Not so much, after wearing for 45 minutes-1 hour I drank my first cup of coffee and it left stains on the rim of my cup. Within 3 hours it was fading and within 4 it was gone and my lips did not feel moisturized. Now they were not dry but I didn’t think they were soft either. And why on earth is a lipstick named Forever Red and is clearly a Pink? Forever Red says to me, “Hello, I’m a lovely shade of Red…” a more apt name would be ‘Pink Rose’. Looking online I will say the color does look more pink but I ordered from the catalog and it looked like a red to me. Anywho, bottom line; this is a lipstick that when applied gives your lips a dose of full color moisture but the moisture is not locked down and nether is the color. If you are cool with touchups throughout the day this maybe a an option for you.